CREATIVE WITH 15 YEARS OF AGENCY AND IN-HOUSE EXPERIENCE WRITES IDEAS FOR FASHION, BEAUTY, AND LIFESTYLE BRANDS.
French-American and bi-lingual, she has lived in Casablanca, Paris, Montreal, New York City, and most recently, Los Angeles.
In addition to leading teams in advertising toward award-winning work, she cultivates her own writing practice and recently finished her first residency.
She is a highly conceptual thinker, passionate about how language feels, following her gut, interiors that feel lived-in by extraordinary people, folkloric art, unconventional healing modalities, and being in Nature with her daughter as often as possible.
She is an idea generator and loves creating with others – coming up with soulful narratives to launch brands into resonant and emotional territory.
Her latest work involves writing a world for bags sculpted out of walnut wood, Mediterranean perfume narratives, origin stories for a new whiskey brand, giving lingerie a new voice, bringing elegant quirk to modern menswear, and ongoing consulting for a kelp-based luxury skincare cream.