The “Reimagine Tradition” campaign marks the emergence of a new generation of Cole Haan customers and celebrates Cole Haan’s enduring ethos: respect tradition enough to reinvent it.
Led the Narrative for the exciting 2024 COLEHAAN Brand Campaign. The Season calls into action a new generation of COLE HAAN customers by honoring the brand’s foundational idea of ‘Respect the past enough to reinvent it’. With a new voice and elevated storyline, Cole Haan reinvigorates the old, is future-focused, and always puts a twist on the expected.
Brand Tagline + Manifesto
Multi-Season Campaign Stories
TOV guidelines
All Channel Messaging hierarchy
Social Narrative
At General Idea Agency as Head of Story