![](https://i.ytimg.com/vi/NqQYeKJLHig/hqdefault.jpg)
![](https://i.ytimg.com/vi/keFxEo9jj-4/hqdefault.jpg)
![](https://i.ytimg.com/vi/_F7_lDnKF14/hqdefault.jpg)
![](https://i.ytimg.com/vi/nY-OnCT4vXk/hqdefault.jpg)
![](https://i.ytimg.com/vi/LsucZViwz2M/hqdefault.jpg)
Role: Concept/Copy Lead
Client: Estee Lauder Companies, LA MER
AD: Sam Lee, Kim Ho
Creative Director: Jakob Daschek
Film Director: Loren Denis
Exploratory work:
![Screen Shot 2018-06-10 at 1.23.03 PM.png](https://images.squarespace-cdn.com/content/v1/539f1cade4b0b8ba065f7990/1528651506474-GCPZZ7ESQ06RB2Y1MBR8/Screen+Shot+2018-06-10+at+1.23.03+PM.png)
![Screen Shot 2018-06-10 at 1.23.11 PM.png](https://images.squarespace-cdn.com/content/v1/539f1cade4b0b8ba065f7990/1528651502689-XJKPGWU8R9F9IQXY3281/Screen+Shot+2018-06-10+at+1.23.11+PM.png)
![Screen Shot 2018-06-10 at 1.23.51 PM.png](https://images.squarespace-cdn.com/content/v1/539f1cade4b0b8ba065f7990/1528651519662-AG9HOBO2AIXNEC212YBC/Screen+Shot+2018-06-10+at+1.23.51+PM.png)
![Screen Shot 2018-06-10 at 1.23.58 PM.png](https://images.squarespace-cdn.com/content/v1/539f1cade4b0b8ba065f7990/1528651531176-BLGAD6BTPA8PYIZLKZZQ/Screen+Shot+2018-06-10+at+1.23.58+PM.png)
![Screen Shot 2018-06-10 at 1.24.06 PM.png](https://images.squarespace-cdn.com/content/v1/539f1cade4b0b8ba065f7990/1528651541531-E26RQN77NCKMM5F919WG/Screen+Shot+2018-06-10+at+1.24.06+PM.png)
Role: Concept/Copy Lead
Client: Estee Lauder Companies, LA MER
AD: Sam Lee, Kim Ho
Creative Director: Jakob Daschek
Film Director: Loren Denis
Exploratory work: